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5 courses · Lucknow & Live Online

Business, Design, Marketing & Accounting Courses

Digital Marketing with AI (SEO + GEO), UI/UX design in Figma, Business Analyst, AI Product Management and Tally Prime + GST + Advanced Excel.

Quick answer
BPST Academy offers career courses beyond coding: Digital Marketing + AI (3–4 months), UI/UX Design with Figma (3–4 months), Business Analyst with Agile (2–3 months), AI Product Management (2–3 months) and Tally Prime + GST + Advanced Excel (1–3 months). Each includes portfolio or practical assignments.
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Course 01 · Grow any business online — with AI

Digital Marketing + AI (SEO, GEO, Ads)

A practical digital marketing program: SEO plus GEO/AEO for AI search, Google Ads, Meta Ads, social media, content with generative AI, email automation, GA4 analytics and freelancing — on live campaigns.

Best for: Students, graduates, business owners, freelancers and marketing staff.

Duration
3 – 4 Months
Level
Beginner
Mode
Classroom (Lucknow) / Live online
Pre-book
₹49 till Diwali

Syllabus — module by module

Module 01
Marketing Foundations
  • Digital marketing funnel
  • Buyer personas
  • Website basics (WordPress)
  • Landing pages
Module 02
SEO + GEO/AEO
  • Keyword research
  • On-page & technical SEO
  • Local SEO & Google Business Profile
  • Getting cited by ChatGPT & AI Overviews
Module 03
Paid Ads
  • Google Search & Performance Max
  • Meta (Facebook/Instagram) Ads
  • YouTube Ads
  • Budgets & ROAS
Module 04
Social & Content with AI
  • Content calendars
  • Reels & short video
  • AI copywriting & design
  • Influencer marketing
Module 05
Email, Automation & Analytics
  • Email marketing
  • Marketing automation
  • GA4 & Tag Manager
  • Looker Studio reports
Module 06
Career & Freelancing
  • Portfolio & case studies
  • Client pitching
  • Pricing & proposals
  • Certification prep
Course 02 · Design products people love to use

UI/UX Design (Figma + AI)

Learn the full UX process: design thinking, user research, information architecture, wireframes, Figma components and auto-layout, prototyping, design systems, usability testing and AI design tools — ending with a job-ready portfolio.

Best for: Students, designers, developers and creative professionals.

Duration
3 – 4 Months
Level
Beginner → Intermediate
Mode
Classroom (Lucknow) / Live online
Pre-book
₹49 till Diwali

Syllabus — module by module

Module 01
UX Foundations
  • Design thinking
  • UX vs UI
  • Heuristics
  • Accessibility basics
Module 02
User Research
  • Interviews & surveys
  • Personas
  • Journey maps
  • Competitive analysis
Module 03
Information Architecture
  • Sitemaps & user flows
  • Card sorting
  • Wireframing
  • Content design
Module 04
Figma UI Design
  • Frames, auto-layout & constraints
  • Components & variants
  • Typography & colour
  • Responsive design
Module 05
Prototyping & Testing
  • Interactive prototypes
  • Micro-interactions
  • Usability testing
  • Iteration
Module 06
Design Systems & AI
  • Building a design system
  • Developer hand-off
  • AI design tools
  • Portfolio case studies
Course 03 · Bridge business needs and technology teams

Business Analyst (with Agile)

Learn the business analyst role: BA lifecycle, requirement elicitation, BRD/FRD and user stories, UML and BPMN, Agile/Scrum, JIRA and Confluence, SQL and Power BI basics and stakeholder management.

Best for: Graduates, MBAs, testers, developers and domain experts.

Duration
2 – 3 Months
Level
Beginner → Intermediate
Mode
Classroom (Lucknow) / Live online
Pre-book
₹49 till Diwali

Syllabus — module by module

Module 01
BA Foundations
  • Role of a BA
  • BA lifecycle
  • Stakeholder analysis
  • Domain knowledge
Module 02
Requirements
  • Elicitation techniques
  • BRD & FRD
  • User stories & acceptance criteria
  • Prioritisation (MoSCoW)
Module 03
Modelling
  • UML use-case & activity diagrams
  • BPMN process maps
  • Wireframes
  • Data flow
Module 04
Agile & Scrum
  • Scrum roles & events
  • Backlog refinement
  • JIRA & Confluence
  • Sprint reviews
Module 05
Data for BAs
  • SQL basics
  • Excel analysis
  • Power BI dashboards
  • KPI definition
Module 06
Career Prep
  • Case study project
  • Presentation skills
  • Resume & interviews
  • Certification path
Course 04 · Build and launch AI-powered products

AI Product Management

Product management for the AI era: discovery, PRDs, prioritisation, metrics and A/B testing, roadmaps, building LLM features, AI evaluation and go-to-market.

Best for: Working professionals, engineers, analysts and MBAs moving into product.

Duration
2 – 3 Months
Level
Intermediate
Mode
Classroom (Lucknow) / Live online
Pre-book
₹49 till Diwali

Syllabus — module by module

Module 01
Product Foundations
  • The PM role
  • Product lifecycle
  • Working with engineering & design
  • Product sense
Module 02
Discovery
  • Customer interviews
  • Jobs-to-be-done
  • Problem framing
  • Opportunity sizing
Module 03
Planning & PRDs
  • Writing PRDs
  • Prioritisation frameworks
  • Roadmaps
  • Agile delivery
Module 04
Metrics & Experiments
  • North-star metrics
  • Funnels & cohorts
  • A/B testing
  • Analytics tools
Module 05
Building AI Products
  • LLM capabilities & limits
  • AI UX patterns
  • Evaluation & quality
  • Cost & risk
Module 06
Go-to-Market
  • Positioning & pricing
  • Launch plans
  • Growth loops
  • PM interview prep
Course 05 · Job-ready accounting for Indian businesses

Tally Prime + GST + Advanced Excel

Practical accounting for Indian SMEs: accounting basics, Tally Prime masters and vouchers, inventory, GST returns (GSTR-1 and 3B), TDS, payroll, e-invoicing and Advanced Excel MIS reporting.

Best for: B.Com, BBA and commerce students, accountants and small-business owners.

Duration
1 – 3 Months
Level
Beginner
Mode
Classroom (Lucknow) / Live online
Pre-book
₹49 till Diwali

Syllabus — module by module

Module 01
Accounting Basics
  • Golden rules of accounting
  • Journal & ledgers
  • Trial balance
  • Final accounts
Module 02
Tally Prime Essentials
  • Company creation
  • Ledgers & groups
  • Vouchers
  • Bank reconciliation
Module 03
Inventory
  • Stock items & godowns
  • Purchase & sales orders
  • Batch & price lists
  • Stock reports
Module 04
GST
  • GST registration & rates
  • GST invoicing in Tally
  • GSTR-1 & GSTR-3B
  • E-way bill & e-invoicing
Module 05
TDS & Payroll
  • TDS entries & returns
  • Payroll setup
  • PF/ESI
  • Salary processing
Module 06
Advanced Excel MIS
  • Lookups & pivots
  • Dashboards
  • Macros basics
  • MIS reports

Business, Design, Marketing & Accounting — Frequently Asked Questions

Tally Prime + GST + Advanced Excel gives the fastest job start in accounting. For a higher ceiling, combine it with Data Analyst Pro or SAP FICO.

Yes. Along with SEO, Google Ads and Meta Ads, you learn how to get brands cited in ChatGPT, Gemini and Google AI Overviews.

Last updated 2026-09-25

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